MTN Rallies Customers Against Ebola

Ebola virus | credits: 360nobs.com

MTN has invited its over 219 million customers
across Africa and the Middle East to join hands
with the company in a three-month campaign,

starting December 1 (today), to raise funds for a
“United Against Ebola” initiative.
In response to an appeal from the African Union,
MTN and other leading companies in Africa
committed logistical support and other
contributions at a recent Africa Business
Roundtable hosted by the Africa Union in Addis
Ababa, Ethiopia.
The companies also agreed to leverage their
resources and capacity to help galvanise
citizens’ action around a ‘United Against Ebola’
campaign, and to provide individuals across
Africa and globally with an opportunity to
contribute.
As part of its pledge, MTN said it had committed
$10m and was now inviting customers to
participate in an SMS campaign to donate a
minimum of $1.
It said it was also working with some of Africa’s
most celebrated musicians to produce an
inspirational song for digital download on its
MTN Play Store. All proceeds from sales, post
publishing rights and subscription payments,
according to it, will be donated to the AU
campaign.
MTN has been an integral part of efforts to
tackle the spread of Ebola in countries where the
company operates, with special emphasis on
Guinea and Liberia.
“MTN is supporting this campaign to give further
impetus to concerted efforts aimed at combating
the Ebola epidemic and saving lives. As MTN, we
believe the only way to start reversing the
devastating effects of the outbreak is to come
together to tackle the spread of the disease, and
ease the suffering it continues to inflict on
families and communities,” the MTN Group
President and Chief Executive Officer, Sifiso
Dabengwa, said.
In affected countries where MTN operates such
as Guinea and Liberia, MTN is working closely
with the authorities to curb the spread of the
disease.

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