A PR campaign ended in pain for many
motorist in Russia’s capital city of
Moscow as more than 500 road accidents
were recorded as drivers were distracted
by the sight of a woman’t bare br**st on
moving vans.
The campaign which has been called
‘poorly-thought out’, shows a woman
cupping her br**st with a thin strip
across the nipples with the words, “They
attract”
As the 30 vans drove around the city for
the day, several drivers lost control and
got in car accidents. A total of 517 were
recorded in one day alone.
“I was on my way to a business meeting
when I saw this truck with a huge photo
of br**sts on its side go by. Then I was
hit by the car behind who said he had
been distracted by the truck,” recounted
35-year-old Ildar Yurier who was
affected in one of the accidents. “It made
me late and left my car in the garage
and although I am insured I am still out
of pocket.”
The advertising company, ADVTruck.ru,
that ran the campaign said it would pay
compensation to all those affected.
“We are planning to bring a new
advertising format onto the market,
encouraging companies to place their
ads on the sides of trucks, as we thought
this would be a good alternative to
putting them on the sides of public
transport,” a spokesman for the
company said. “‘We wanted to draw
attention to this new format with this
campaign. In all cases of accidents, the
car owners will receive compensation
costs from us that aren’t covered by their
insurance.’
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